Frequently Asked Questions

1. What is a hybrid consultancy and creative agency?

This is what ODD is all about. ODD combines the strategic clarity of a consultancy with the creative firepower of an agency. We’re built for leaders who want both — business intelligence to guide decisions, and the creative execution to make them real.

Where most partners solve only half the problem:

  • Agencies bring ideas but miss the business case.

  • Consultancies offer insight but can’t bring it to life.

We bridge the gap so your ideas don’t stall — they scale.

2. What kinds of projects do you work on?

We deliver end-to-end solutions — from business transformation and brand creation to campaign execution and experience design.

Advisory & Digital Transformation

  • Consulting & Business Design

  • North Star Visioning & Strategic Storytelling

  • Business & Brand Differentiation

  • Go-to-Market & Growth Strategy

  • Digital Transformation Roadmaps

  • Process Mapping & Organizational Design

  • Digital Audits & Benchmarking

  • Program & Portfolio Management

  • Change Enablement & Team Design

MedTech & BioTech Expertise

  • Product Launch & Go-to-Market Strategy for Devices, Biotech, & Diagnostics

  • Regulatory Submissions: FDA (510(k), PMA) & EU IVDR/MDR

  • Global Compliance Consulting: 21CFR820, EN ISO 13485, EN ISO 14971, MDR, IVDR

  • Quality Systems Implementation & Remediation

  • Clinical Affairs Support

  • Post-Market Surveillance, Audit Readiness & Recall Response

Brand & Story Design

  • Brand Purpose, Vision, Mission

  • Brand Identity, Logo Design & Asset Development

  • Brand Architecture & Growth Strategy

  • Voice, Tone & Storytelling Guidelines

  • Design Systems & Playbooks

  • Narrative Strategy & Messaging Frameworks

  • Name Development

  • Research, Brand Health & Differentiation

Campaigns & Content

  • Big Idea & Core Campaign Development

  • Fully Integrated Campaigns

  • Rapid Ideation Workshops & Sprints

  • Creative Strategy & Copywriting

  • Multicultural & Inclusive Storytelling

  • Display & Video Ad Development

  • Paid Media Creative

  • Email & Content Marketing

  • Social Media Campaigns

  • Video & Animation Production

  • Studio & High-Value Production

Experience Design & Innovation

  • Product Strategy & Vision

  • Design Systems

  • UI/UX & Digital Experience Design

  • Journey Mapping & Experience Strategy

  • Loyalty & Lifecycle Program Design

  • Web & App Development

  • Mobile Product Development

  • Rapid Prototyping & Product Sprints

  • Digital Product Design & Launch

  • Data Visualization & Dashboards

  • Audience Segmentation & Research Design

  • AI Product Strategy & Development

  • Experience Audits & Optimization

Graphic Design & Illustration

  • Poster, Flyer & Print Collateral Design

  • Packaging & Label Design

  • Custom Illustration & Iconography

  • Apparel & Merchandise Design

  • Environmental Graphics & Large-Format Signage

  • Interior & Spatial Brand Integration

  • Event Materials: Banners, Backdrops, Wayfinding

  • Digital & Print-Ready Production Files

3. How do you bill for your work?

We offer flexible engagement models to fit your goals:

  • Per Project — Defined scope and deliverables with a fixed fee.

  • Retainer — Ongoing access to our team for continuous needs.

  • Annual Partnership — Long-term, embedded strategic and creative support.

  • Workshops & Sprints — Fixed-price, fast-turn strategy and ideation sessions.

4. Do you work with regulated industries?

Yes — especially in MedTech, BioTech, and diagnostics, where our team has deep expertise in compliance, regulatory, and product launch strategy. We also apply the same strategic rigor to industries like financial services, healthcare, travel, and technology.

5. Can you handle both strategy and execution?

Absolutely. Our model is built to take you from vision to execution without the hand-off friction that slows most initiatives. That means:

  • You get insights backed by a business case.

  • You get creative that’s on-brand and on-strategy.

  • You get speed without sacrificing quality.

6. Do you work with startups or only large brands?

We work with growth-focused companies of all sizes — from funded startups to global enterprises. What matters most is a clear vision for growth and a willingness to move fast.

7. What makes ODD different from other agencies or consultancies?

  • Hybrid DNA — Equal strength in business strategy and creative execution.

  • Industry Depth — From luxury travel to regulated healthcare, we speak your language.

  • End-to-End Delivery — We plan, create, launch, and optimize in one connected process.

  • Outcome Focused — Our success metrics are tied to your business results.

8. How do I start working with you?

Most clients begin with a Discovery Session to clarify goals, assess opportunities, and define the right engagement model. From there, we can jump straight into:

  • A one-off project (brand, campaign, experience design)

  • A strategic advisory engagement (digital transformation, growth strategy)

  • An annual or retainer partnership for ongoing support

[Contact us] to start the conversation and request our capabilities deck.

ODD Myths vs. Reality

Myth 1: A hybrid agency is a jack-of-all-trades, master of none.

Reality: We’re specialists in both worlds — seasoned consultants who understand growth, transformation, and regulated industries, and award-winning creatives who know how to connect with audiences. ODD was founded by experts with over 20 years of experience in each vertical, T-shaped talents with deep expertise and a broad ability to solve across disciplines.

Reality: We work at business speed. Our processes are built for clarity and momentum, combining strategic foresight with rapid execution. We’ve developed a library of proven frameworks — and our own proprietary ones — that allow us to move exactly as fast (or as methodically) as our clients need. Speed isn’t just a capability; it’s a specialty.

Myth 2: Consultancies move too slow.

Reality: We work at business speed. Our processes are built for clarity and momentum, combining strategic foresight with rapid execution. We’ve developed a library of proven frameworks — and our own proprietary ones — that allow us to move exactly as fast (or as methodically) as our clients need. Speed isn’t just a capability; it’s a specialty.

Myth 3: Agencies don’t understand business.

Myth 4: Strategy and execution should be handled by separate partners.

Reality: That’s the hand-off problem that slows growth. We integrate both, ensuring nothing gets lost in translation. The result? Consistency, speed, and better outcomes from day one.

Myth 5: Hybrid models cost more.

Reality: Our model is efficient because it eliminates duplication, reduces overhead, and cuts down the number of vendors you need to manage. Fewer partners. More impact.