TND Brand Development

This project revitalized the American news program TND with a contemporary twist, engaging the present audience through dynamic visual storytelling. This full-scale branding engagement built a scalable visual brand platform that could deliver real-time updates, diverse voices, and interactive experiences for modern American audiences. With a focus on inclusivity, digital integration, and fact-driven journalism, that reshapes news consumption for the modern era, serving as the platform for informed discussions and trustworthy reporting.

  • Client: TND News
    Sector: News & Media

  • • Brand Strategy & Story
    • Brand Positioning
    • Branding redesign
    • Brand Voice & Tone
    • Brand Book
    • Social Media Templates
    • Print & OOH
    • Website Design System
    • On Air Graphics Package
    • Advertising

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VISUAL IDENTITY

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BRAND STRATEGY & STORY

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BRAND GUIDELINES

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PRINT & OOH

〰️ VISUAL IDENTITY 〰️ BRAND STRATEGY & STORY 〰️ BRAND GUIDELINES 〰️ PRINT & OOH

Smiling barista behind a coffee shop counter with various coffee cups and equipment, sunlight coming through the window, and the logo of 'The National Desk' in the center.
Blue background screen displaying the slogan 'Modern news for Modern America' with additional text describing a news station, 'TND', emphasizing objective reporting and innovative coverage.
A diverse group of people participating in a protest with a central woman raising her fist. The scene appears to be in a city street with buildings on either side, during daylight. Overlaid text reads 'America's news, now.' and additional paragraphs discussing modern America and news coverage.
Color palette chart listing primary and secondary colors with their names, HEX, CMYK, RGB values, and percentages, organized in columns for each color.
A diagram showing sliced sections of the TND logo, illustrating core shapes used in design elements, with text below explaining the design process.
Black geometric shapes, including a triangle, square, diamond, parallelogram, rectangle, circle, and half circle, arranged on a light gray background with text describing their use in patterns, line work, and masks.
Multiple presentation slides with red and blue color themes, including graphs, text, and images, titled 'Graphic Applications' and 'Energy Lines'.
Three magazine covers in a triptych layout. The first cover features a woman with curly hair working on a laptop in bed with a dog, captioned 'What matters most, matters now.' The second cover shows a serious Iranian man in traditional dress with the headline 'Iran's new president vows hardline approach, now.' The third cover displays a construction worker with a hard hat, captioned 'Get the pulse on what matters now.' all three are from 'The National Desk' with additional descriptive text.
A digital billboard on a city sidewalk displays a young person with short hair, wearing glasses and a white shirt, standing against a colorful graffitied wall. The billboard text reads, "What matters most, matters now." The surrounding area features tall buildings, traffic, and pedestrians.
An older man stands in front of a billboard on a city street. The billboard features healthcare workers and a message about the COVID-19 pandemic recovery, with the text 'Behind the front lines of the COVID 19 resurgence, now.'
Top image: a broadcast graphic with a silhouette of a person wearing a hoodie, overlaid with red numbers and the question, 'What can hackers learn from your social media?'. Bottom image: a woman and a child playing on the floor in a living room, with the text, 'We'll cover the now. So you can cover tomorrow.'
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Three social media post images with news headlines on a red background, featuring athletes celebrating with American flags, a sleek electric car, and protesters shouting for freedom.
Person in a suit using a tablet with a news website on the screen at a cafe with large windows and potted plants in the background.
TV news anchor reporting about a problematic mayor stepping down, with a background image of people in conversation and a headline 'Mayor forced to resign'. 
Video produced by Gamut Creative